Landing Page Design Showcases

MARKETING | APP |  

Tools

My Role

UI/UX designer, interaction designer, digital designer, illustrator

Project Overview

Over the years, I’ve developed expertise in designing landing pages and websites that serve diverse goals—from driving marketing campaigns to strengthening brand presence. Featured here is a selection of landing pages created for diverse products and campaigns, showcasing a range of styles and design approaches.

Design Purpose

Improve user conversion rate

Improving user conversion rates is to encourage more users to take desired actions, such as signing up, or engaging with specific features. This involves optimizing design elements, layout, and functionality to streamline the user journey, build trust, and ultimately increase the likelihood of users completing desired conversions.

Enhancing brand impact

Through creating visual and experiential elements that resonate with the target audience, convey the brand's values, and establish a memorable and positive impression, the goal is to strengthen brand recognition, build a cohesive brand identity, and foster a lasting connection with the audience, thereby influencing their perception and loyalty towards the brand.

Tulpa Delivery Landing Page Design

Tulpa Delivery is a U.S.-based logistics start-up focused on on-demand trucking and last-mile delivery solutions. They engaged me to not only design but also fully develop the landing page in Webflow, ensuring a smooth design-to-launch process without reliance on third-party developers. The result is a clean, conversion-focused digital presence that builds trust with prospective partners, clearly communicates service value, and supports lead generation, while reinforcing Tulpa’s brand identity as modern, reliable, and growth-driven.

Yomiwa Japanese Language Learning Website Design

Yomiwa is a language learning platform specialising in Japanese translation and study tools. I redesigned their web app and landing page, introducing hand-drawn calligraphy and traditional Japanese paper textures to add cultural authenticity. These custom details improved clarity, strengthened brand identity, and created a more engaging experience for learners worldwide.

Developed by client’s developers.

Abachi Landing Page and Dashboard Design

Abachi is a Web 3.0 decentralised finance project merging blockchain technology with traditional finance. In designing for the brand, I embraced the opportunity to push beyond convention, using Swiss-style geometry, a fresh colour scheme, and tech-inspired fonts to deliver a bold, experimental visual identity that mirrors the project’s disruptive spirit.

Developed by client’s developers.

View live website

Ethernote NFT Project Landing Page Design

Ethernote, an NFT project branching from Abachi, engaged me to explore experimental landing page concepts. By combining bold typography with vibrant colours, I crafted a striking visual style that reflects the innovative and edgy character of the NFT space.

INP Group Accounting Company Website Design

INP Group is a fast-growing accounting firm, recognised by the Australian Financial Review as one of Australia’s Top 10 start-up accounting firms. They engaged me to redesign their website with the goal of elevating trust and credibility. The outcome is a clearer, more professional digital presence that not only highlights their services for listed companies and enterprise clients across the Asia-Pacific region, but also strengthens their brand image—conveying professionalism, reliability, and a forward-thinking identity that reflects their market position.

Developed by client’s developers.

View live website

LUCA Plus Website Homepage Design

Instead of relying solely on conventional UI patterns, I used customised illustrations to make the homepage more expressive and intuitive. These visuals clarify complex information in a friendly, memorable way, while hand-drawn accents on CTAs guide users’ attention and encourage clicks—resulting in a more human, engaging brand experience.

Developed by client’s engineers.

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